We're continuing ‘From Boo to I Do Week’ and today, it's all about the bridal gowns and menswear! When it comes to shopping for the big day, breaking traditions is the newest trend. Felicia Lawrence went to learn all about it at the new Kercher and Amsale pop-up shop in River North.Kercher and Amsale is located at 20 W. Hubbard Street. If you’re interested in this shopping experience with your fiancé, they are giving our Jam viewers exclusive VIP fittings! They only accept appointments, so be sure to mention ‘The Jam’ when setting it up. You can do so at [email protected].