Kendrick Lamar fans are showing "LOYALTY" in the West Loop
Kendrick Lamar is in town for his concert at the United Center in Chicago tonight. However, many of his fans are lined up in front of a local store this afternoon to meet him.
Lamar has been hosting pop-up stores with special appearance appearances to coincide with his concert tour dates. The minimalistic urban apparel store Notre has a line wrapped around the corner at its 118 N. Peoria Street location in the West Loop. Notre has the full pre-concert experience for the fans. The entire store is dedicated to Kendrick Lamar today with his videos playing on screens throughout the store. Fans are fulfilling all of their pre-concert merchandise needs and have the opportunity to meet the acclaimed rapper himself.
L.A. native Lamar is known for being personable and often interacts with his fans. He has not disappointed Chicago this afternoon with his appearance at Notre.