Weigel Broadcasting Co., NBC 5 and WGN-TV Collaborate on Digital "Lifeline" for Digitally Unready TV Viewers
For Immediate Release
For More information contact:
Molly Kelly, Weigel Broadcasting Co. 312.705.2632
Toni Falvo, NBC 5 312.836.5532
Diana Dionisio, WGN-TV 773.883.3412
WEIGEL BROADCASTING CO., NBC 5 and WGN-TV COLLABORATE ON “LIFELINE” FOR DIGITALLY UNREADY TV VIEWERS
6/11/09- Weigel Broadcasting Co. announces that the programming of television station WCIU, The U will still be available to over-the-air analog TV viewers after the June 12th digital transition cut off. Utilizing its low-power WWME-CA, Channel 23 Weigel Broadcasting Co. will provide “lifeline” television service to those Chicago area viewers who remain unready for the digital switch. Weigel Broadcasting Co. is partnering with NBC 5 and WGN-TV to enhance the lifeline service with the addition of local newscasts for those Chicago area viewers who remain unready for the digital switch. Weigel Broadcasting Co.’s WWME-CA, Channel 23 is the country’s most powerful analog low power television station broadcasting with more than 350,000 watts from the Sears Tower in Chicago. This unprecedented partnership of local television stations will aid those viewers who have been left behind as television stations transition to digital service.
“Thank you to Larry Wert of NBC 5 and Marty Wilke of WGN for working in the spirit of cooperation to bring this service to the households that are not ready for the transition. We view this as a creative and community oriented way to use our analog channel 23 which will remain on-air for the foreseeable future simulcasting WCIU DT programming. Low power stations are not subject to the shut down of all full power analog stations,” said Neal Sabin, Executive Vice President of Weigel Broadcasting Co. “By adding NBC 5 News and WGN News product to WCIU, The U’s programming schedule, we bring a quality lifeline service to those viewers who are not ready for the digital transition.”
"Having NBC5's morning and 6P newscast simulcast on Channel 23 is a great vehicle for us to communicate to viewers that have not converted after tomorrow's deadline, said Larry Wert, President, Central & Western Region, NBC Local Media. “We thank Weigel Broadcasting Co. for providing this unique service to the community and we are proud to work with them to make this happen."
“We are pleased to provide WGN News at Nine on a nightly basis to Chicago area viewers, who have not yet transitioned from analog to digital service. Chicago’s Very Own WGN-TV is happy to participate in this unique collaboration of three Chicago television stations. We understand how important it is for local viewers to continue to get their local news without interruption” said Marty Wilke, Vice President and General Manager of WGN-TV.
WCIU, The U regular programming schedule will be simulcast on WWME-CA, Channel 23 except during these local newscast time periods:
NBC 5 News Weekdays 4:30AM – 7:00AM
NBC 5 News Weeknights 6:00PM
NBC 5 News Saturday mornings 6AM – 7:00AM & 9AM – 10AM
NBC 5 News Saturdays and Sundays 5PM
WGN News Monday – Sunday 9PM*
*will be pre-empted when WGN or WCIU, The U carry Major League Baseball broadcasts.
Custom educational messages about the digital transition will continue airing on WWME-CA, Channel 23 during NBC 5 News, WGN News at 9 and in WCIU, The U programming with the goal of encouraging those viewers who are watching the lifeline service to make the digital conversion.
About Weigel : Weigel Broadcasting Co and affiliate companies own and operate WCIU/Channel 26, WWME/Channel 23, WMEU/Channel 48, This/WCIU DT 26.4, FBT/WCIU DT 26.6 in Chicago, IL, WDJT/CBS 58, This/WDJT DT 58.3, WMLW/Channel 41 and WYTU/Telemundo 63 in Milwaukee, WI, WBME/Channel 49 in Racine, WI. and WBND/ABC 57, WCWW/CW 25, and WMYS My Michiana 69 in South Bend, IN.
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